01
Before → After
A landing page teardown focused on identifying friction, improving hierarchy, and creating a clearer path to conversion.
AI / SAAS / CRO
I DESIGN LANDING PAGES
FOR AI & SAAS PRODUCTS
THAT NEED MORE CLARITY
I combine conversion-focused design, messaging, and CRO strategy to turn confusing SaaS landing pages into clear experiences built to drive action.
01
Conversion-focused landing page design, messaging, and CRO strategy for AI and SaaS products.
UXMESSAGINGCRO
SCROLL TO EXPLORE ↓CLARITY · TRUST · ACTIONBASED IN INDIA · WORKING GLOBALLY
TOOLS & STACK
The tools I use to design, build, measure, and optimize high-converting digital experiences.
FIGMA
•NEXT.JS & REACT
•FRAMER
•UI / UX
•FIGMA
CSS
•POSTHOG
•GA4
•LANDING PAGE CRO
•CLARITY
SELECTED WORK
Work built around
conversion.
A selection of redesigns, experiments and landing pages built around user intent, clarity and action.
02
Hero A/B Test
A fictional A/B testing project exploring how a clearer value proposition and stronger messaging could improve hero-section performance.
VIEW CASE STUDY↗
03
Responsive Landing Page
A complete responsive landing page designed across desktop, tablet, and mobile with conversion-focused UX.
VIEW PROJECT↗HOW I WORK
From insight
to conversion.
A conversion-focused process that connects strategy, UX, messaging and experimentation into one system.
01
Understand
I start with the product, audience, offer and business goal to understand what the page needs visitors to do.
Audience · Intent · Offer↗02
Diagnose
I identify friction, unclear messaging, weak hierarchy and anything that makes the next step harder to understand.
Friction · UX · Messaging↗03
Design
I turn those insights into a clearer structure, stronger messaging, persuasive hierarchy and focused CTAs.
Structure · Copy · UX↗04
Optimize
I turn assumptions into hypotheses and use analytics, behavior data and experiments to improve the experience.
Hypothesis · A/B · Learn↗WHAT I DO
Services built
around conversion.
I don't just make pages look better. I find what is stopping visitors from taking action — then improve it through strategy, design and experimentation.
01↗
CRO Audit
Find the friction, confusion and missed opportunities that may be stopping visitors from converting.
02↗
Conversion-Focused Design
Turn insights into clearer layouts, stronger messaging and focused user journeys designed around action.
03↗
Testing
Turn assumptions into structured experiments and test different ideas to discover what actually performs better.
04↗
Optimization
Use learnings from user behavior and experiments to continuously improve the page and its conversion path.
ABOUT
I design for
what happens next.
A landing page shouldn't just look polished. It should make the value clear, remove friction, build confidence and make the next action feel obvious.
That's where I focus — combining conversion strategy, UX, messaging and experimentation to create digital experiences built around user intent.
FOCUSLanding Pages · CRO · UX
APPROACHResearch → Design → Test
WORK WITHSaaS · Startups · Digital Businesses
BASED INIndia · Working remotely
CONVERSION DESIGNER × CROCLARITY · INTENT · ACTION